Jeevani was launched by Defcon Industries (P) Ltd., a Kanpur based FMCG production and packaging house, at a time when most tea brands were choosing between cost and quality. We didn’t think distributors or their customers should have to.

Every batch of leaf that carries the Jeevani name is liquor tested for colour, aroma and flavour before it’s packed, using the same hygienic production standards Defcon Industries has built its name on.

The result is a brand young enough to move fast for distributors, and disciplined enough that every cup tastes the same whether it’s the first kadhai of the morning or the last one before closing